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Sample SOP for MBA from Swansea Metropolitan University in UK

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My career goals started taking shape towards the later part of my undergraduate degree. My parents offered significant participation in helping me in shaping my goals.  My father wanted me to join the elite Indian bureaucracy by becoming an IAS (Indian Administrative Services) officer. My mother, on the other hand, would always advise me to follow my heart and do what I wanted to. “If you follow your heart you would perform and deliver nothing but the best”, she would say. These words shaped my career and destiny. I decided to explore the unknown and take the path of an entrepreneur. To build up on my academic background, I took up a Master’s program in Industrial relations and Personnel Management and also Bachelor’s Degree in Law.

My first job was at an advertising agency. This job gave me hands-on experience in marketing and also helped me put together some capital to start my own business. I shifted to Noida, an industrial suburb of New Delhi with the intention of starting my own enterprise. My vision culminated into a venture when I opened a franchise center of Aptech Limited, a leading Software Training Institute of India. This was an education center for the IT industry. This center went on to become the “Best Managed and Most Profitable Center of North India”. It also helped boost my confidence. After approximately three years of managing this center, I inducted a strategic partner, and took to my path in search of some more rewarding, challenging and a rapidly growing business.

The city of Noida was coming up as a major industrial township and a lot of multinationals and domestic companies were setting up base here. During this time I met Mr. Sanjay Pandey, who had done his graduation from London and was running a successful Public Relations and Liaison firm. He offered me the position of a partner in his firm. After due consideration I decided to join him. Today, I have about five years of experience at M/s. Tirupati Communications. I became very successful as the company grew by leaps and bounds in terms of geographical reach, turnover, profitability, quality of service, operations, etc.  I am clear that my future career lies in the domain of consultancy, liaison, and public relations. My strength lies in problem solving and public relations. My limitations are in areas of market analysis, research and corporate finance. I now realize that I need to develop my further insight and vision for Management Consulting in the new global economy.

The thought of pursuing an MBA at this stage seems to be the most logical next step towards building the blocks for my future endeavors. First and foremost, this course would help me sharpen my skills in the areas of Marketing – specifically market analysis and research, corporate finance and strategic planning. It will build my overall knowledge of management subjects that will allow me to exercise better control over business. It also enlivens me to think that the MBA I want to pursue will be in an international setting, an exposure I believe it is a necessity. The diversity in work environment and culture will better to prepare me face to face interaction with different kinds of people, thoughts, values and cultures on business the world over. I am looking at the Business School education to enhance my skills and capabilities. I also intend to take experience in one of the ‘Big 5’ consulting firms, whose multicultural and transnational business interests would give me a representation of the diverse International business environments. The international character of the MBA program specifically addresses my needs in terms of quality and flexibility. The curriculum offered is in accordance with my learning goals. Moreover Swansea Metropolitan University has a tremendous exposure in terms of practical experience.

My long-term career goal is to return to India and set up my own Consulting and Public Relations firm. India, with its recently opened economy, offers tremendous growth and opportunities in this field and I have my belonging deeply rooted to my motherland.

After comparing various similar programs in terms of value for time and money, I have come to the conclusion that the program at Smith offers best value in terms of reputation, quality, exposure, delivery and content. I am confident that this program would give inputs that will help me realize my dream of establishing a business that will turn my vision into reality.

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